ninemsn is an Australian 50/50 joint venture between Microsoft and PBL Media. It effectively acts as the website for both the Nine Network and MSN, and is one of Australia's most popular websites.[1] It is the default homepage for Internet Explorer 6 users in Australia, and the website that automatically appears when Australian users sign out of Windows Live Hotmail.

The venture was established in 1997, with a combined investment of $50 million, which brought together all the online assets of Microsoft and all the media assets of PBL, which include the Nine Network, Australian Consolidated Press (ACP) and other PBL assets.[2]

As of April 2006, ninemsn acquired Australian content syndication and mobile publishing leader HWW Limited, who currently syndicate television, movie, music, restaurant and gig guide listings.[3]

Also in 2006, ninemsn purchased 5th Finger Pty Ltd, a leading Australian SMS and mobile marketing service provider. 5th Finger provides a range of mobile solutions for the PBLMedia companies and to many Australian and foreign content providers.


  1. Sinclair, Lara (2008-06-04). "Five top executives abandon internet publisher Ninemsn". The Australian. News Limited.,25197,23806518-7582,00.html. Retrieved 2009-06-02. 
  2. Douglas, Jeanne-Vida (2002-09-23). "Contract wording alone rescued NineMSN: sources". ZDNet Australia. CBS Interactive.,139023166,120268450,00.htm?feed=pt_microsoft. Retrieved 2009-06-02. 
  3. AAP (2005-12-22). "HWW agrees to Ninemsn acquisition". SMH. Fairfax. Retrieved 2009-06-02. 

External links

Template:PBL Media

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